The Many Faces of PR

There are many faces of an AM in the PR world. Ok, if you’re thinking “what the heck does this mean”, keep reading. An AM is an account manager. In the PR world, it’s a big deal to be an AM.  PR means public relations.

Many people believe the main focus of an AM’s job is to write press releases that grab media pick-up. Well, this is a tiny aspect when you consider all that encompasses an AM’s job. If you are thinking about getting into the PR game, I hope you’re a multi-tasker. Why? Well, below are some of the many responsibilities associated with being an AM.

• Email marketing and communications
• Digital marketing and technology audits
• Integrated marketing strategy (quarterly)
• ROI analysis in response to marketing vs. PR a/b split tests
•  Media relations
• Event coordination and credential approvals
• Crisis communication 
• New branding integration
• Company message management 
• Speaking program integration
• Award program integration
• Creative design and development
• Paid advertising management 
• Message development
• And more.

So, if you want to get in on the ground level of the AM game in the PR world, know it will take a lot of time, dedication and multi-tasking!

Want more info? Contact me! I am always available to work with new AMs as a consultant.

Coco the CEO