With the 4th of July coming up, I wanted to
dedicate some time on today’s blog to the holiday. If you are an aspiring
publicist, or an existing professional, you have to consider the holidays and
make a communication plan. Many of your clients will be on vacation during the
4th of July – but what if someone wants an interview? Will you be
able to reach your client on vacation?
Many PR professionals already have their qualified media and
unqualified media communication plans in existence. If you’re reading this and
you don’t have a plan as of right now, you’re late and you need to come up with
one.
I tell my PR apprentices to consider media value during the
weekend and only qualify press outlets with national reach. Bloggers, local
papers, FM radio – they can all wait for a response. If CNN comes knocking at your door, let them
in and make sure you can get a hold of your client asap. Thus, tell your client
if he or she sees your number, they need to answer it because it is the
national news calling. Otherwise, they’re good to go for a vacation.
Speaking of which, I will be on vacation starting Wednesday
and until next Monday. I hope you all have a wonderful holiday.
Coco the CEO
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