Ever get a work boom boom? Not sure what this is? It is a
minor mistake that isn’t going to get you fired by a client, but it will lessen
your reputation with them. Well, as publicist this can happen to us- even
though we spend the majority of our time preventing and even recovering our
clients from the exact same thing. So, how as publicists do we use our own
tools and take our own advice?
First, treat the situation as a minor hiccup. Don’t make a
bigger deal than it is worth. Step away from the problem for 24 hours so you
can think of the recovery plan from an objective point of view.
Second, know you don’t have to respond right away, if at
all. We have to respond quickly on behalf of our clients. There is now rule,
however, stating we owe ourselves or anyone else an immediate explanation for a
minor hiccup. Again, the first step will help you evaluate if you need to
address the issue and if so, how.
Last, move on. This is the hardest step of all for us PR
people. We tend to harp on details. Let small mistakes go as we are all human.
Let’s say you had a spelling error in a press release. It happens. Move on. If
you totally put in another client’s name on that same release- well, that’s
more than a hiccup. So address yourself, potentially address the situation and
then move on with dignity.
We all make mistakes. Boom booms happen. Recovery is what
keeps real PR professionals moving forward.
Until tomorrow,
Coco the CEO
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