Celebrity PR Defined

I handle many high-end clients. I know some publicists who believe that because they handle high-end clients, they too are famous and high-end branding figures. First, if you’re more in the spotlight then your clients- there is a problem. Second, a celebrity publicist’s job is to promote the celebrity and ensure brand matches are made or declined daily.

Trade shows and fashion deals with other high-end publicists are part of the daily PR field for a celebrity client base.  After all, our business is about relationships and looking great. If you upset the wrong publicist with some random little thing, you blow your career and can block that of your client. So, be careful when you are dealing with other high-end PR people and make sure you know the protocol for ever situation before making a move or opening your mouth.

For example, those of you who want to start off in the celebrity PR world- know that you will be expected to know (or know of) the major industry trade show pros and emerging designers. You’re expected to attend virtual and offline tradeshows to make deals and connections and you have to know the industry rates for your clients when it comes to costs, consideration and visual collateral value. And this is only one aspect of the day-to-day grind.

If you’re scratching your head right now with the word “huh” in your mind, don’t panic. I’m here to help. I offer group or one-on-one consulting that will walk you through this process and help you get to the next level of your high-end publicist career! Simply contact me on social media or via my website and we can start the conversation then the process.

Until tomorrow,

Coco the CEO