PR & Photos

I’m often asked about photography branding when building an entertainment campaign. Here’s the thing, photos last forever- especially with today’s social media culture. It is very easy to ruin a political campaign or lose a CEO position if an unfavorable photo surfaces – and they always do. So, how do you avoid odd or inappropriate photos from ruining your career should you do a brand pivot?

First, stay in control at photo shoots. Sometimes it is easy, with all the attention and complements, to lose sight of your brand strategy. Never show skin when this isn’t the plan going into the shoot- even if the photographer promises not to print them. Second, make sure the photos you are taking would be viewed as appropriate by your mom.

Second, don’t take photos endorsing other brands unless you have cash on hand. Having other companies put their logos on your photos is tacky and makes your brand look easily bought. If you are bought, great- make sure you get a lot of money out of it. If not, don’t allow a “freebie” favor of a photo shoot or makeup application ruin your brand. Logos aren’t good, paid endorsements to show them are.

Finally, you shouldn’t ever be photographed with a drink in your hand. Ever! This photo will always come back to haunt you brand wise. Unless you are Kid Rock and sponsored by Jim Beam, there is no reason to be photographed with as much as a glass of wine in your hand.

Until tomorrow,

Coco the CEO