Internal PR relations is often overlooked when companies hire a PR firm. There are crisis communication needs, Board of Director and investor relations that have to be properly navigated, and there is employee morale via company newsletters, email statements, etc. This component of company / business PR is expensive, needed and continuous. So, why do many companies overlook it?
Simple. Ignorance. When you launch a company – don’t always bank on the media to be your best advocate. Your employees are. They talk about the company and their employment experience to others as much as any member of the media. So, it is important to accurately communicate with your team. There are also legal issues as to what and how things are communicated. Thus, many of us PR professionals work on a day-to-day basis with legal team, a fact often not known by the general business community.
If you are seeking to open up a business, or improve your company’s standing, anytime soon- think about this area of public relations and then call me! I am happy to provide a quote on my services.
Until tomorrow,
Coco the CEO
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