PR on the Weekend

As a publicist, you are like a doctor. You are always on call- even on your “off” days. Client emergencies come up, news doesn’t stop, etc. So, how do you step away from your role as a publicist until you get that crisis communication call?

Well, I have a few tips for stepping outside the publicist role until you do get that phone call.

1.       Shut your phone off when you go out with family and friends. They need your attention. Shutting your phone off for an hour or three will not end the world- I promise. So, shut the phone off and cut yourself off from email, text messages, social media updates and enjoy some “me” time.

2.       Make sure you never respond to a client when it isn’t an emergency during your days off. If you start responding on your days off to minor issues, etc.-  your clients will always expect you to do this. You are setting yourself up to work 24/7 which isn’t great because this actually lowers productivity levels.

3.       Don’t offer advice to friends in the business during days off.  PR people tend to hang out together. Don’t talk shop when at the movies, etc. It will be hard, but plan those conversations for coffee work dates during the week. A) You can write off the coffee expense and B) You are at work when it is appropriate to talk shop. Talking about work with PR friends on off time brings stress to the forefront of your mind and, in this case, you should just go sit in your office the rest of the day!

Try to use these tips and enjoy your time off this weekend.

I will be back blogging on Monday and Tuesday next week and then enjoying some “me time” away from the blog until July 7^th.

Coco the CEO