I can’t accept each and every client. Even more so, I can’t accept clients who have
no budget to work with. It sets me up for failureand them up for disappointment.
If you don’t have a budget, however, you shouldn’t shy away from trying to be
your own pitch person.
Public relations, when executed properly, is a major part of
any brand and marketing campaign. The
first thing you should know when you have no budget is how to define your story line.
Everyone thinks they have a great news story. This is rarely true. You have to really consider why someone
should write about you or your product / services. If you are not promoting anything that truly
is newsworthy, don’t bother writing a press release about it. It will fall on
deaf ears. So, this said, pick and choose your press release battles wisely.
You also have to consider
ProfNet as a resource. I know, there is a fee. Trust me, this website service is
worth the fee. While others are hanging out on freebie or PRWeb’s internal “media
connection” resource, real public relations experts are using ProfNet to
connect with one another. I suggest you
save up your financial resources and invest in this one PR tool. http://www.prnewswire.com/profnet/
Finally, don’t keep changing the direction of your campaign
/ brand and do not rely on who you know, photos of you with celebrities (or a
like), or your social media following to boost your brand. You do have to do
the work to get results and this will not happen overnight.
I’m hopeful these tips will assist you in developing a
promising PR platform.
Until tomorrow,
Coco the CEO
No comments:
Post a Comment