Branding is a major part of public relations. You have to
have a consistent brand. Sure, pivoting with the times is important, but there
should be a common thread or theme with your brand at all times. People and companies who are constantly changing
their objectives or brand identity will never gain traction with the media,
their own success or with customer loyalty. Keep this in mind as I notate the
top three ways to master your branding efforts below.
1.
Don’t try to impress people out of the
gate. Instead, watch people and mold
your brand to what they like.
2.
Put your brand identity over money. If you spend
your professional career chasing money, you will never truly capture. However,
if you spend your career promoting your brand and explaining why your products
/ services are the best, money will come to you. Prioritize your brand over
money and the money will come.
3.
Don’t rely on gimmicks. Sham-WOW was great as a brand. Key word ‘was’.
You don’t want to keep chasing success with trending brand gimmicks. McDonald’s
doesn’t. Apple doesn’t. Cheap products
backed by gimmicky brands do. Think about this.
I hope you have a lovely weekend and that you truly take
these tips to heart.
Until Monday,
Coco the CEO
No comments:
Post a Comment