'Thank You'

Have you ever received an insincere ‘Thank You’ note? I get them daily. My homeowner’s insurance agent sent one when I signed my policy.  I have vendors send them to me. They mean nothing, right? Wrong! While some notes do seem insincere, there are notes that can make an impact in business. It is all in how and why you write any type of personal note, including the ‘Thank You’ note.

I like to calendar my notes but I don’t do it for the day before they are do. I calendar “random” notes to send to clients stating how much I love working with them or as a token of appreciation. This shows you really care about their business and their welfare as your client. This “random” practice really goes beyond the formalities of business. People love the unexpected.

I will write clients who tell me no more often then I write clients who tell me yes. Why? Simple. I care. If I wasn’t able to hash out a deal with a prospect, I want them to understand it wasn’t a personal thing. In fact, I may want to earn their business in the future or the business of one of their friends. Being friendly and thanking someone for their time is important on so many levels.

So, get out your calendar right now and mark random dates to send ‘Thank You’ notes.

Coco the Ceo