Recovering from a crisis

I had a client get arrested this weekend. It was a simple misunderstanding, but it happened. At first, I wanted to panic. Not only is this person a client, he is a personal friend. I had to gain my composure and look at the situation from a business perspective instead of a personal one.

If you find yourself in crisis mode, my suggestion is to follow what I did this weekend. You need to disassociate emotionally from the situation in order to handle it methodically. This isn’t going to be easy and it will not be fun. However, your role as a business person- regardless if you are in the PR business or the food industry- is to address the situation head on, honestly and with integrity.

My biggest piece of advice for recovering from a professional crisis is to remain calm, composed and emotionally detached from the situation. Stay professional and approach everything with a plan. Don’t give immediate answers, don’t take bad news personally, and don’t react.

If you need more information on crisis management and communications please contact me. I am here to help.

Coco the CEO