Social Media – It’s Just Wrong

Do you know about 78% of individuals use social media improperly? It is a very true fact. Most people don’t use social media to better their personal brand. In fact, they do a pretty good job of either creating brand confusion or ruining their all-out brand. But Coco, I’m a person not a brand! Oh, I wish this was true. People are now brands thanks to LinkedIn. If you work, if you’re employable, if you exist online- you are a brand.

Here are some ways to ruin your brand and use social media incorrectly.

1. You don’t update on the constant. A post here and there doesn’t offer any insight as to who you are. Skip the mediocre posting habits and either get better at posting for yourself or hire someone to do it for you.

2. You make announcements about yourself and how important you are versus engaging with others. Yep, this is a major mistake. No one likes a bragger. Be promotional without being obvious.

3. You ignore the bad stuff. Why? This is an opportunity to see where you are falling short and correct it. You can move on by responding to bad stuff. Saying nothing in response is just as bad as pleading guilty to it.

Try to practice your social media efforts daily, be engaging and respond to bad comments. All these practices will put you ahead of the game as far as social media is concerned.

Until tomorrow,

Coco the CEO