Monday, March 24, 2014

Why Your Business Doesn’t Have Legs!

There are many great business ideas out there. Most don’t get off the ground because the person(s) behind the idea isn’t capable of executing it. In fact, they have some pretty bad business habits that harm the business idea.

 I’ve put together a list of the top 3 reasons why businesses / ideas don’t succeed. Read the list below and ask yourself if you own one or all of these habits.

1. Your reactive not proactive. Proactive people are busy planning, doing, getting things done. Reactive people spend the majority of their time catching up, copying the ideas of others, responding to emails all day long, and really not accomplishing mush.  You have to make your product grow. This isn’t something you can delegate to others. You can delegate emails, not your business.  Be proactive, not reactive.

2. You slow down the decision making process. Not every situation is life or death in business. You should be able to make a decision fairly accurately and quickly.  Major decisions do require time and thought, but are you bottlenecking simple decisions? If so, you are stunting your growth as a company.

3. You are brand confused. Wow, this is a major issue for me with many clients. You can’t have one leg in one demographic and another leg in a different pool. In other words, make sure you are true to your own brand if you expect other people to do the same. If you are business woman, act like a business woman.  If you are a tattoo artist, act like one.

I hope this information has helped you identify how to truly get your ideas off of the ground and your business moving forward.

Coco the CEO

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