I am asked about branding more than any other component of business.
Everyone today wants to be a brand. Well, easier said than done. You see, as a
personal brand you have to offer something other than yourself. People don’t buy things easily and they aren’t
going to buy into you so quickly, either. You have to prove yourself first
before you can become a brand.
I was reminded of this lesson last night when watching a rerun of
the TV show Shark Tank. I’m posting the link to his personal website below. You see, this magician
thought he was the best magician Vegas would see. An unknown name wanted to
charge $60.00 a ticket in a 400 seat showroom. He showed the Sharks his magic
tricks. The tricks were really, really good. However, he didn’t possess any
ticks or talent that didn’t already exist. He had talent. He had tricks. Despite being on national TV (several times), he has
no brand.
Tonight, after you watch the example I show below, think about your
personal brand. Are you simply trying to copy what other people are doing with
the hopes of lightening striking? Are you truly making an effort to define
yourself apart from your competition versus trying to be just like them? You
may have the look, you may have the magic tricks, but you will not have overnight
success. You need people to believe in you as a product before you can sell yourself
as one.
Coco the CEO
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