Email pitching and the trash. Are you in it?

Try to call a reporter these days. Even worse, try to call someone for a donation. You get voicemail and operator screen over and over again. If you are forced to pitch via email, which many prefer these days, try these tricks before your email is deleted.

1. Don’t use a template email. People buy into these email services a lot. Why? You can use standard copy if you make it personal. But using email templates as an e-blast? This is a way to get your email trashed and a waste of your subscribing money.

2. Don’t focus on selling. Focus on establishing a relationship. You don’t like to be sold something from someone you don’t know. Why would someone else appreciate this?

3. Be concise. Don’t write a book. Statistics show most people don’t read a document past the first 200 words. Focus on writing the first 200 words well and then summarizing your points again.

If you have to pitch, pitch with power. Use standard copy and make it personal. Focus on relationships, not profit and don’t spend too much time on sending long content.

Until tomorrow,

Coco the CEO