1. Survival kits. You’re presenting or you have a booth at a convention / trade show. While you are overwhelmed by the long hours, constant pitching and the mass amounts of people- understanding the people visiting your booth feel the same. Instead of pitching, provide a solution. Hand out “survival kits” filled with a bottle of water, candy bars, pretzels and other food or usable collateral (stress balls work too). The people visiting your booth will remember your kindness and your brand is all over the packaging!
2. Host a “power” booth. It’s not what you think. Literally pay for the charging stations for people to plug in their phones, tablets and laptops. Again, you create a solution and people will remember your kindness and your brand.
3. Free services. Who doesn’t like the word free! Host a booth that allows people to come in, sit down, have a free sandwich or bottle of water, and either get a shave or their hair refreshed. It can be costly to do this, but people will be thankful. Plus, once they are sitting in the shaving chair or hair chair- it is hard to escape from your pitch!
Until tomorrow,
Coco the CEO
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