Why Being Busy Costs You Money

Recently I spoke with a woman who wanted to expand her business. We talked about her goals. Then we talked about what she had tried and what hasn’t worked. I found out she was barely making an effort to market herself online. This said, I offered her several recommendations to improve her visibility online and boost her autopilot moneymaker programs.

She  declined all of my recommendations. She cited that she was “too busy” with her current clients to implement my recommended ideas. I guess you can bring a horse to water but you can’t force it to either drink or make more of a profit!

Busy is the worst excuse for not marketing yourself. You are basically saying “No” to money. Why? If you’re busier- you can hire more help to support yourself while still making a profit.  First, it takes money to make money. I can’t understand why someone would pay for me to review their past mistakes and then make profitable recommendations for their future only to say they are “too busy” to do anything about it.  This makes no sense and is a real waste of money.

You have the ability to make more money. This said, there is NO magic wand. I can provide insight, evidence and recommendations for your business, but if you don’t want to take the time to help it grow then it won’t. You need to make the time to invest in yourself in order to see results. No one can do this for you as a business owner.

All this said, are you using the busy excuse as a way to dodge being the best version of yourself?

Are you afraid of success?

Are you afraid of having to pay more for marketing and support staff because you will be making more money?

Ask yourself these questions today and really assess the answers.

Busy isn’t a valid excuse. People with major disabilities overcome significant odds each and every day and go on to do great things. They aren’t familiar with the phrases “can’t” or “busy”. They are in a constant “can do” mindset- and you should be too- unless, that is, you’re afraid of success and busy is your crutch to staying complacent.

You can always make time for more business and money. Period!

Velma Trayham of ThinkZILLA

Getting Clients to Trust Your Direction...

Clients new to the PR game are often the most difficult. I say this in a positive way.They haven't learned the power of PR yet so it is understandable when they have trust issues in what we, as PR people, actually do.  Some new clients want to be on The Today Show - like tomorrow. Well, we all know things don't work this way. Sadly, if you don't deliver- like tomorrow- the trust they don't already have with you turns into resentment and more distrust.  

There are ways to help build trust among new clients. In fact, below are three ways you can help promote trust between yourself and another party. I’ve tried and tested all of these steps and they do work!

1.       Eliminate the cell phone check at a meeting. No one can trust another person who isn’t present at a meeting. If you are going to lunch or a meeting with someone, leave the cell phone in the car. I’m serious. If you have someone’s attention for a whole hour without showing them there is something better on the end of your phone- you will easily gain their trust.

2.       Truly listen. This is hard for many people to do as we all want to share experiences and speak about ourselves.  Listening and then repeating what we hear to others is a cue that we are trustworthy because we are interested.  Paraphrase what you heard at any meeting back to the key people involved to ensure that you are a listener and you are willing to communicate. This practice builds trust!

3.       Close the door. Yes, close the door for every meeting you have with a person if you have an office. This shows that you are putting them first and setting the outside world apart. I even like to say “I know this meeting isn’t going to address confidential information but I like to keep my conversations private. It helps me confide in important people, like yourself, should a situation arise.”

Learning to trust and learning to be trustworthy are two different things. As a business owner, you have to be trustworthy in a world that doesn’t reflect this message. Start implementing the three tips above and you will be on your way.

Until tomorrow,

Velma Trayham

Increase Your PR Revenue in 2015

Today I want to offer some basic tips that can help your PR company generate major dollars. First, don’t keep firing and hiring employees. Turnover costs more money than training or retraining an employee. It is actually more beneficial to invest in educating your current employees versus hiring and firing over and over again. Unless an employee committed and employment “sin”, try to work with him or her to help your own bottom line.

Don’t wanted 15% of your work week, which is the national average, on social media. You can delegate this work to an intern or a freelancer.  15% of your work week can be focused on seeking out and proposing new business leads versus working on social media. Writing blog posts and updating social media is important but a huge time water. Invest in someone else to do this for you so you can go after bigger business.

Finally, reward your customers. Find a way to give customers a reason to stay with you. Repeat business is important and easier to obtain than finding new business. If you have to give away a free Starbucks to a customer every month or pay for their business cards to be printed, do it. Do whatever it takes to keep old business- even if it comes to discounting a service or a product. In the end, you will make more money using this system.

Money is why we work.  If you are not making as much as you can each day then what is it that you are doing?

Until tomorrow,

Velma Trayham

"That's Not My Job".....

Here's my "what what" moment for the day. I was recently asked to do some booking / manager stuff for a PR client. Now, if I say 'no' then I am not a team player. I'm also not paid if I say 'yes' and I am a PR person- not a booking manager. There is so much risk in me saying 'yes' or 'no' that I often don't want to make these decisions.

I don't have an exact answer for you. I can say, however, that you should use your best judgement when making these decisions. Obviously, you don't want to say 'no' and have a client cut out on you. But you don't want to offer sub-par service or cheat yourself out of money, either.

What I would tell you to do is to set-up boundaries with your clients right before they sign with you. Don't allow yourself to be put into this position right off the bat. Note in all contracts that you are setting up the Scope of Work "as is" and anything else will either be charged at a certain rate or will be referred out to a partnering company better equipped to handle the request.

I wish everything was black and white when it comes to PR services, but it isn't. These things come up and they do so often. So, set boundaries ahead of time and visit each scenario on a case-by-case basis.

Until tomorrow,

Velma Trayham

Velma Trayham's Top 3 Website App Picks

As a publicist, you will be expected to help rebrand the visual representations for your clients. Many clients do their own websites and have their vision in mind, not what clients are attracted to- or may even expect.  This is why I am listing my top 3 website development apps that will help both you and your client find common ground when developing a website.

1. NameMesh.  Your clients may want their names to be their domain. This is great if your clients are famous. If your clients aren't famous, this will kill their searchablity and SEO. So, if you have a new client who is a corporate speaker named Jill Ann Smith, setting up a a domain that is 'JillAnnSmith.com' or 'JillAnnSmithSpeaker.com' is going to kill the client's web presence. NameMesh can help you put in key terms and develop an SEO friendly domain name. In Jill's case, I would suggest 'topworldspeaker.com'.

2. Asana. I love this app because you can start using it for free! This is a task management app that works for both teams and for individuals, Asana not only allows you to stay connected with those who you are working with, but allows you to stay connected to the things you are working on. This is perfect for working on creative ideas together with your clients, and your design team, to develop a great website!

3. Bliss Control.  If your client has tons of social media accounts with misc. branding on each one, don't panic. Bliss Control allows you to update, delete, navigate through, and design all of your clients' social media accounts at once!

I hope these app suggestions truly helps you to design an amazing website for your clients.

Until Monday,

Velma "Coco the CEO" Trayham

PR Stunt to Sell Tickets?! No, It Can't Be....

The oldest trick in the PR book is to start a controversy to create news for yourself or your client. I bring this up because Beyonce's father just stated the divorce rumors surrounding his daughter were self-created to sell tickets.

The New York Daily News wrote this tonight, "Mathew Knowles is claiming Beyoncé and Jay Z's divorce rumors are all a bid at getting more bills, bills, bills. The superstar singer's dad and former manager opened up about his daughter and son-in-law's supposed marital woes on the "Roula and Ryan" Houston radio show on 104.1 KRBE earlier this week. "It's called a Jedi mind trick," he said. "The Jedi mind trick fools you a lot of times." - Read more: http://www.nydailynews.com/entertainment/gossip/beyonce-dad-mathew-knowles-divorce-rumors-sell-tour-tickets-article-1.1920503#ixzz3CsGWqU2G

But why would Beyonce and Jay Z need to sell tickets? Isn't their tour going well enough? Yes and no. The tour has tickets at not-so-friendly recession prices. Between tickets, merch., and drinks, two people can easily spend in excess of $500 to go see the concert.  Those numbers mean a lot to people making between $11 and $20 dollars an hour. But, if this concert then becomes one of the last times you might see Beyonce and Jay Z together, for fans, the ticket price because "doable" given the possible circumstances. Don't forget that Kid Rock recently bashed entertainers, like Jay Z, who are charging outrageous amounts of money for concert tickets. Rock performed all last summer with ticket sales at $20 a pop. The tour did quite well- all in the same of bashing Jay Z!

So, why not use the oldest PR trick in the book and have Jay Z create a conflict that would benefit Jay Z and Beyonce? If what Mathew Knowles claims to be the truth is right, then Jay Z has just pulled off one of the greatest PR tricks known within our industry.

Until tomorrow,

Coco the CEO

The 3 Key Content Types for PR

Reporters love content that is easy to pull from and process a full story. This said, there are three different types of content that many journalists look for when seeking to cover a pitch. What are they? I'm glad you asked, lol! They are listed below with an explanation.

#1. Supportive facts. Nothing else makes a press release more valuable then to tie in numbers and stats that are current. It shows how relevant your news is and it helps the reporter with his or her workload.

#2. Supportive multimedia. Reporters love eZines, brochures, videos, and soundbites that can support online web editions of their newscasts or publications. If you included these items as a zip file (only upon request), it will set you up for a great relationship with the requesting reporter.

#3. Breaking news that is relevant. Too often, publicists send media releases out anytime their client makes a move. This tactic is like the boy who cried wolf. Eventually, the media will start ignoring your press releases. Make sure you only send out breaking news when it is actually breaking! This type of content continues to be the top content type requested by journalists.

Remember, content is still king as long as you know how to utilize it!

Until tomorrow,

Coco the CEO

2 “Must Have” Traits for Today’s PR Leadership Needs

In the public relations business it is essential that you are able to lead a group. From leading clients through a rebranding campaign to heading up a multi-media press junket at the Academy Awards, you are expected to do it all!

This said, there are two “must have” leadership traits that make or break a public relations account rep. What are they? Being transparent and operating in real time. 

I can’t talk enough about transparency. It is crucial that you never lie, exaggerate or over promote yourself or your clients to the media. They can smell BS.  When leading a client or the press, be honest with them. Don’t over hype, don’t fudge the truth, don’t mimic someone else’s campaign.  If your client has a weak spot, address it right up front and then play up his or her other positive points. This is the definition of great leadership- knowing when to tell the truth and knowing how to not lie but play up other points.

Secondly, be on time with your media delivery. It is very hard to promote anything in advance with today’s 24/7 social media culture. You need to monitor Twitter and Instagram almost second by second. Thus, to lead, make sure you are using real time examples and headlines to pitch your clients or you will be dead in the water, as will be your company.

I hope these two simple, yet important tips, help you amplify your leadership skills.

Until tomorrow,

Coco the CEO 

What to do when clients don't listen....

It is very hard to make clients do anything, even when it is in their best interest. I want to talk about the dark side or public relations tonight. Most people think the life of a publicist means coordinating interviews and residing on the sidelines of glamorous red carpets.

In fact, our job can be very special at time and glamorous, but most of the time we have to convince clients to show up for interviews, say the right thing at interviews, and then understand that the interviews still may not be composed in a positive light. We can arrange interviews all day long, but we can't make the reporter like our clients all of the time.

This is the dark side of public relations and it is the main reason why a client skips from PR agency to PR agency. They will never find the perfect public relations firm because they are unwilling to listen to their publicity team. So, how do you handle this scenario when you come across it (and you will)?

First, have an air-tight contract to define that PR is only as good as the client who gives the interview and accountability is shared with the client.

Second, make sure you client signs off on any media interview, offer, press release, or other collateral that is represented to the public by your firm. Why? Well, your clients may become irritated at this procedure but it will protect you should an interview go south. The accountability doesn't sit solely on your shoulders if the client acknowledged the risks, benefits, and then gave the answers during an interview.

These two small tips will save you a lot of heartache and they will give your client a clearer picture of what his or her expectations are within the confines of your contract.

Until next time,

Coco the CEO

The “Magic Wand” of Publicity.

 PR people have to focus on a few key elements in order to even start thinking about launching a publicity campaign.  Marketing, branding and media communications are the obvious three biggies when it comes to creating a publicity campaign, but do you know what the magic wand ingredient is?  Logo identification!

Now, the psychology of blue in social media (such as on a website or advertising) isn’t good. It makes people feel indifferent about you and your company. People will often not pay someone who has a blue website. However, the ironic part of this is light blue logos do well. The key is to pair the light blue logo with a red and white website or even a yellow and white website – or any type of design collateral.

Facebook, Twitter, LinkedIn, and Skype all incorporate blue within their logo.  They also do this with their personal websites, which aren’t money makers per say. They make money from appealing to advertisers with numbers and data, not because they are concerned about drawing customers in based on web design and content.

Light blue is the magic wand of branding publicity. It isn’t the best color for websites that are introducing customers to a brand or encouraging customers to buy something. It isn’t a color that should be used on a website to gain trust with people, either.

So, if you want to power up your social media and online branding presence from a PR perspective – work on your logo and your website. Add in light blue to the logo and take out light blue from the website (unless you are pairing it up with yellow or white, which brings about a positive and more financially driven emotion within customers).

Until tomorrow,

Coco the CEO

3 Event Success Tips From A PR Perspective

 I recently had over $200k in media value returned from coordinating and promoting the first-ever Go DJ Awards- Houston.  After the event, people kept asking me what the secret to my event success was. Well, I don’t simply have one secret- I have three. I’m going to share these event success tips with my blogging audience today because I believe in promoting growth and sharing the wealth.

As you read these tips, I encourage you to share your success secrets and tips with interns and entrepreneurs. It will not harm your business, it will grow your circle of trusted professionals when it comes to networking, sales resources, and more!

Tip 1: Interaction is key, not presentations. No one likes to sit through presentations. We often have to, but ask someone if they are excited about a three hour presentation, they’re not. So, find ways to incorporate the audience and feed off of their energy to keep people engaged and happy.

Tip 2: Take care of your sponsors.  Often, ROI for a sponsor isn’t immediate and they tend to care about this factor more than media value. So, how do you keep them happy before, during or after an event? Treat them like gold. Sponsors are your event’s financial backbone. Send random gift cards, play their importance up big time to everyone, and continuously thank them for supporting you.

Tip 3: Don’t accept any media outlet. This is a rookie mistake. Sometimes we are so desperate for clippings (especially if we have bad clients), that we – as PR people- will credential any media outlet to cover the event. This isn’t good. In fact, it’s bad. Why would the mainstream media show up when they see stringer reporters (or worse, illiterate bloggers with an audience of 200 who want to be reporters) attending the event? If you want to add a “need to be here” feel to the media, make sure you are only offering so many credentials and offer VIP credentials to the right outlets. Don’t credential each and every outlet. It’s not worth it. It will ruin your reputation and when your clients (or sponsors) discover they are being interviewed by a small time reporter or stringer…. They WILL Be unhappy.

Until tomorrow,

Coco the CEO 

JustReachOut.com is ruining PR?!

 I recently read an article in TechCrunch about the power of PR and how it is a dying industry. Is it? PR is actually bigger than ever. PR companies are popping up all over the world and tech companies are offering more and more PR services to clients who can’t afford a true PR firm. So, yes – I think businesses like JustReachOut.com are killing business for some PR firms, but not all of them.

JustReachOut.com is a supposed easy way to pitch business to reporters. Well, it can be but there is still work involved. Additionally, these pitches often don’t contain media value. So, while the website gives business owners access to clippings within the same industry, an untrained person will not have the same impact pitching the reporter vs. a true publicist.  While this trend may be fashionable now, with tech companies making DIY PR easy, it isn’t going to sustain itself.

I don’t want aspiring publicists to become discouraged in the middle of this tech meets publicity culture.  You are valued, needed and businesses will always need public relations. If you lose a client to a DIY opportunity, such as JustReachOut.com, the client didn’t have the money to sustain your services long term. It was meant to happen and you need to move on and find better clients who know it takes money to make money are who are truly interested in obtaining press.

I hope you take this information to heart on this Monday,

Coco the CEO 

When clients make PR mistakes.

 I often fear taking on new clients. Why? Well, in our industry we have three different types of clients. First, you have the overly involved clients who want to speak with you daily and know when you are and aren’t working on their accounts. Then you have the “I don’t care” clients who pay on time, barely speak with you, and are busy doing everything but updating their PR team with news. Finally, you have the self-sabotage clients (the third group). While there are many pros and cons associated with the first two groups I mentioned, the third group is the one to look out for.

 Why the third group is dangerous; the "parental-fixation" syndrome. What is it? Parental-fixation syndrome is when you become so focused on your company, product or service that you forget a bigger world exists out there. The third group of clients have this syndrome and, for them, everything in their lives deserves a media release and contains press value. When things don’t get picked up, they want to know where you magic wand is (or worse)! I hate to say this, but there are many publicists who also have this syndrome. How? Well, it can show up when you treat reporters as if their sole purpose is to tell your story. In reality, most of the time the media will be only slightly (if at all) interested in your news or what your clients have to say.

I am writing all of this under the title of “When clients make PR mistakes” because it is important, for us publicists anyway, to inform clients about the realities of day-to-day publicity efforts and what their reasonable expectations need to be. If not, the mistakes your clients make (especially in group three) will leave you with unhappy clients.  Communication is key. Neither group one or two will be a perfect client. You have to let clients know upfront what will be expected of them in the contract for services as far as communication goes. With group three, you need to be extra careful about over promising and under delivering.

All this said, clients can make mistakes about their involvement and PR assumptions. Not information your clients about the realities of PR is a common publicity mistake. Please take this information and learn from it.

Until next time,

Coco the CEO 

The Inside Track to Sales

Here’s the thing, you have to sell yourself. Regardless of what it is for (contracts, a job, new accounts, promoting a nightclub), you need to convince people to buy products and service pitched by yourself. It can be nerve wracking, right? Well, it doesn’t have to be.  I have developed a few ways to ensure sales without becoming nervous during a pitch.

First, never think of a sale as a sale. Instead, think of yourself as a problem solver. You are presenting someone with the opportunity to fulfill a need or rectify a problem. You are a hero, act like one!

Next, listen. People are so busy selling stuff that they forget to listen. The biggest and easiest way to gain a sale is to listen to the client and then explain, using their words, how you can help. Don’t be pushy and don’t do the majority of the talking. If your client isn’t a talker then ask questions. The more they hear themselves talking to you, the more they envision working with you.

Finally, be honest. Don’t tell people what they want to hear. People know this is a trick and they are weary of people who say things that don’t seem valid. So, be upfront and honest. This goes a looooonnnnnnnggggg way.

Coco the CEO

4 Pet Peeves of Publicists

Let’s get real. You hire a publicist because you are not a publicist! So, why then do you bug your publicist? This is a major complaint of anyone within public relations field – the know it all clients.  We are often now allowed to meet our capabilities as PR professions because we are so busy taking phone calls, reading emails and reviewing edits from clients. The truth is, the most a client stays out of our way, the better promoted he or she will be!

I took a poll among my peers for tonight’s blog. So, without further delay, here are four ways to annoy your publicist. If you can refrain from committing any or all of these four ‘pet peeves’ then you will have a happier publicist and a better chance for media coverage.

1.     Put me on Oprah and do it tomorrow. LOL, OK – and can I charge you more for this order?  If you're just starting a public relations campaign, don't expect to end up on the front page of the Times--or any major news outlet--by Friday. Media campaigns take time and you need to be aware of publication cycles. Just because you think you’re newsworthy doesn’t make it so. Give your PR team 6 months to a year to build up your brand.

2.     “When am I going to get an interview?” This is a common question for those new to the PR field. Again, things take time and sometimes breaking news happens or you are interviewed and the story is cut by an editor- or even the reporter. Stop calling your publicist on a daily, hourly or second-by-second basis asking when the interviews will start rolling in or why they were cut. You will receive a PR report. It will be accurate. Your PR team wants to be resigned based on their ability, but again – you have to get off email and phone attempts to pressure them so they can be on email and the phones with the press.

3.     Demanding. Oh, most PR people hate this. Don’t demand anything from your PR team unless you want to be put at the bottom of the ‘to do’ list re: your account.  You get a lot more with honey then you do with vinegar. Demanding reports early, copies of pitch reports early, or just being demanding in general gets under the skin of many PR agents because their job is already demanding enough.

4.     Expect results in 30 days or less. Again, PR is a process. According to one of my peers, “If a PR firm promises you dramatic results at the end of the month, they're not being honest. PR is a long game where relationships and brand awareness build over time.  Public relations is a valuable tool in any company's toolbox. It's important, however, to have realistic expectations about what public relations is and what it can do for your company. And you have to work with the PR team. If you are not following their recommendations and tips, you’re hurting your own brand and setting the PR team up for failure.”

Remember these points and help your publicist out!

Until next time,

Coco the CEO

Meetings – Are You Getting Anything Accomplished?

Do you dread meetings because they are unproductive? Do you feel you have or attend meeting after meeting and there is more talk then action as a result? If so, keep reading. I am the master of hosting and attending meetings because I know how to keep the agenda moving and how to execute actionable items.

If you want to make a meeting productive then keep your eye on the final prize. How? Draw or write down verbal bubbles.  Use your cell phone to capture this process, or at least the end result, so you understand and recall the discussion and then write down your actionable plan off of the drawing or the verbal bubbles.
These picture cues do make a huge difference to recalling an actual conversation versus simply reading notes.

You also need to consider aggressively vetting everyone’s input in a meeting. Ideas a great but they don’t work 100% of the time. Vetting ideas and input saves money and embarrassment should a product or service not function properly right out of the gate. You can also use this tool to politely show an employee why something will not work opposed to simply saying ‘no’ to an idea. Ask all the questions right up front when it comes to implementing the idea- this will give you and the employees a realistic perspective as to what work has to go into even dreaming up the full process to support an idea.

Finally, keep the meeting within the scheduled time frame. If you go too long then people will tune you out. Being on time says something as to how your time is valued and how you value other people’s time.

Until tomorrow,

Coco the CEO

Pitching and Missing.

Here in the PR world, I sit behind my desk every day and read the news. I consider the clients I have, what is obtaining media, and then I schedule a list of pitches based on this information. I go into this process understanding there are editors who are changing jobs, writers who hate their paper or media outlet, editorial calendars already set and into play, breaking news could be an element, and that no matter how great my client is- there is someone out there who is better and being pitched right now!

This said, I still pitch. I spend the majority of my time on the phones or via email pitching reporters for client pickup. I spend the majority of my time hearing the word ‘no’ for multiple reasons. In fact, someone asked me recently what they could do to get more national pick up. Well, there is an art to PR and it is all about who you know regardless of what someone tells you. 

Here is my 3 Things You Should Never Do When Pitching List.  

1.       You don’t know who you are pitching.  I love when clients say “didn’t you pitch the local media?” Yes, I did. Why don’t they (my clients) know them by name? They should. I do. What happens when the go to the interview? Your clients should know the reporters they want to cover them as much as they know how much they want to be covered. In return, you should know what reporters can and will cover them versus who you shouldn’t pitch. Why waste time pitching Oprah if she is only covering celebrities for the next three months?

2.       Know when to pitch.  Here’s the thing, you can’t pitch a summer spring line right now to a fashion reporter. They are already working on fall and have already booked the spring interviews. If you are not familiar with each publication or broadcast outlet’s editorial calendar, you are already pitching to be rejected.

3.       You think your client is the only resource. Wrong! For example, let’s say you are pitching a football player. He is famous so it is an easy sell, right? Wrong. Think about all the other professional football players available for interview. Now, tell me again why I should cover yours? Find an angle other then what your client has already done. Pitch why your client is different, not based on existing accolades.

Until tomorrow,

Coco the CEO

The Worst PR Mistakes You Can Make

As a public relations professional, I am often asked how one can obtain national and/or local media. There is an art to gaining actual media that takes years to develop and an investment of 6 to 12 months for a PR campaign. However, there are certain mistakes that are often made by inexperienced public relations firms and professionals.

One of the biggest mistakes is sending out media alerts or press releases for items or events that are not deemed media worthy. Not understanding the public relations process can actually harm your brand and/or company. Sending out non-media worthy press releases and or media advisories will also harm your brand or company because it is considered to be the equivalent of " crying wolf" in the media industry. Members of the press will become easily annoyed if they continue to receive press release after press release that has nothing to say other than self-promotion. It is important to always have something to say to the media when you approach them. Members of the press will not just cover your brand for the sake of covering your brand, a common mistake and assumption made by inexperienced media professionals.

If you are going to try to navigate your own press campaign, understand the commitment level and patients it will take to offset several rejection letters in the attempt to gain one solid piece of media. I always advise people to really evaluate what it is they want the media to cover about themselves. I tell my clients to take that concept a step further and identify why the media would care about the press release or media advisory they are pitching.

Another great tool is to assess who is already being covered. For example, if you sell a political column, it is your job to understand who your competitors are and why the media might go to them first before approaching you regarding the press release or media advisory. What is it that makes your competitors sellable?

My tip for this Tuesday is to assess who you are and what you're selling as a brand when approaching the media. Do you want to be famous for the sake of being famous? If so, what outlandish PR tactics and stunts are you willing to accomplish to make this happen? If you are selling a product or service that you want covered by the media ask yourself how is it different? What information can you offer to a media sources audience that will help land you the interview over and established contributor? These are my suggestions for you to ponder today.

Coco the CEO