JustReachOut.com is ruining PR?!

 I recently read an article in TechCrunch about the power of PR and how it is a dying industry. Is it? PR is actually bigger than ever. PR companies are popping up all over the world and tech companies are offering more and more PR services to clients who can’t afford a true PR firm. So, yes – I think businesses like JustReachOut.com are killing business for some PR firms, but not all of them.

JustReachOut.com is a supposed easy way to pitch business to reporters. Well, it can be but there is still work involved. Additionally, these pitches often don’t contain media value. So, while the website gives business owners access to clippings within the same industry, an untrained person will not have the same impact pitching the reporter vs. a true publicist.  While this trend may be fashionable now, with tech companies making DIY PR easy, it isn’t going to sustain itself.

I don’t want aspiring publicists to become discouraged in the middle of this tech meets publicity culture.  You are valued, needed and businesses will always need public relations. If you lose a client to a DIY opportunity, such as JustReachOut.com, the client didn’t have the money to sustain your services long term. It was meant to happen and you need to move on and find better clients who know it takes money to make money are who are truly interested in obtaining press.

I hope you take this information to heart on this Monday,

Coco the CEO 

Can't wait for tonight! 1st ever Go DJ Awards in Houston!

(Houston TX- June 2014) GO DJ HIP HOP | ENTERTAINMENT RED CARPET AWARD SHOW. HONORING HOUSTON’S TOP 30 IN MUSIC, ENTERTAINMENT & MEDIA.

The Largest  Go DJ Hip Hop| Entertainment Awards Show "Houston Edition" will take place in Houston,Texas, Monday July 21st 2014. This event is presented by Go DJ HI-C which is in fact the CEO of a global DJ Coalition called the Go DJ'S with over 250 Dj Members worldwide.

Fox 26 News Reporter Isiah Carey , Rapper Bun B, entertainment Attorney Carl Moore  are just a few  of the thirty business and entertainment professionals being honored at the first annual Go DJ Hip Hop Entertainment Awards.
We have a great turnout already. HBO and Comedy Central comic Ali Saddiq is the MC and the group of professionals we are honoring truly represent Houston’s spirit and energy,” Our invited guests and VIP presenters are receiving letters this week with special red carpet instructions. It is going to be a blast!”

ThinkZILLA PR Group, a Houston-based company with locations In Atlanta and Beverly Hills,California  will manage media and coordinate the event.  Not only does this bring attention to Houston’s business and entertainment talent, but it brings tourism into the city which equals tax dollars for local schools and outreach programs,” finished Trayham.

A full list of honoree’s may be requested  by emailing Velma@itsthinkzilla.com  The event starts at 6pm on Monday, July 21st of 2014, ending around 11pm. The award ceremony will take place at WAREHOUSE LIVE (Downtown Houston) 813 ST.EMANUAL ST. HOUSTON TEXAS 77003. Media credentials with red carpet access are available upon request.

Media Contact : prteam@itsthinkzilla.com or contact  Velma - 713-297-9122

Out Think Your Competition.

Many companies sell the same products or service. Why are some companies more successful than others? There is no secret sauce- understand this right off the bat. The difference between success and even greater success is customer service and to really understand what you are doing, offering and then do it cheaper and better.

McDonalds has been around for decades. Their burgers remain cheap and their best seller. Do other places have better burgers? Sure! Do other places sell burgers between six and eight dollars and still make a profit? Yes. So, why is it McDonald’s has staying power , amazing brand recognition and survives with their bestselling item selling for less than a dollar? Easy, the company knows what they are doing brand wise and they sell burgers smarter than the rest.

When you decide to go up against your competition, try finding cheaper source or product providers. If you can find a cheaper vendor, you can lower rates and still be competitive. Next, know what you are doing. Don’t just start a business and walk away. Run your business. Understand what it is your customers truly need, not just what they want.

Most importantly, don’t just compete – think!

Until Monday,

Coco the CEO