As you read these tips, I encourage you to share your
success secrets and tips with interns and entrepreneurs. It will not harm your
business, it will grow your circle of trusted professionals when it comes to
networking, sales resources, and more!
Tip 1: Interaction is key, not presentations. No one likes
to sit through presentations. We often have to, but ask someone if they are
excited about a three hour presentation, they’re not. So, find ways to
incorporate the audience and feed off of their energy to keep people engaged
and happy.
Tip 2: Take care of your sponsors. Often, ROI for a sponsor isn’t immediate and
they tend to care about this factor more than media value. So, how do you keep
them happy before, during or after an event? Treat them like gold. Sponsors are
your event’s financial backbone. Send random gift cards, play their importance
up big time to everyone, and continuously thank them for supporting you.
Tip 3: Don’t accept any media outlet. This is a rookie
mistake. Sometimes we are so desperate for clippings (especially if we have bad
clients), that we – as PR people- will credential any media outlet to cover the
event. This isn’t good. In fact, it’s bad. Why would the mainstream media show
up when they see stringer reporters (or worse, illiterate bloggers with an
audience of 200 who want to be reporters) attending the event? If you want to
add a “need to be here” feel to the media, make sure you are only offering so
many credentials and offer VIP credentials to the right outlets. Don’t
credential each and every outlet. It’s not worth it. It will ruin your reputation
and when your clients (or sponsors) discover they are being interviewed by a
small time reporter or stringer…. They WILL Be unhappy.
Until tomorrow,
Coco the CEO
No comments:
Post a Comment