The “Magic Wand” of Publicity.

 PR people have to focus on a few key elements in order to even start thinking about launching a publicity campaign.  Marketing, branding and media communications are the obvious three biggies when it comes to creating a publicity campaign, but do you know what the magic wand ingredient is?  Logo identification!

Now, the psychology of blue in social media (such as on a website or advertising) isn’t good. It makes people feel indifferent about you and your company. People will often not pay someone who has a blue website. However, the ironic part of this is light blue logos do well. The key is to pair the light blue logo with a red and white website or even a yellow and white website – or any type of design collateral.

Facebook, Twitter, LinkedIn, and Skype all incorporate blue within their logo.  They also do this with their personal websites, which aren’t money makers per say. They make money from appealing to advertisers with numbers and data, not because they are concerned about drawing customers in based on web design and content.

Light blue is the magic wand of branding publicity. It isn’t the best color for websites that are introducing customers to a brand or encouraging customers to buy something. It isn’t a color that should be used on a website to gain trust with people, either.

So, if you want to power up your social media and online branding presence from a PR perspective – work on your logo and your website. Add in light blue to the logo and take out light blue from the website (unless you are pairing it up with yellow or white, which brings about a positive and more financially driven emotion within customers).

Until tomorrow,

Coco the CEO