Tonight I want to address an issue I am seeing on an continued basis. Your personal online content. I read a terrible Facebook rant over the weekend and I’m sickened that a publicist would put her hateful opinions for clients and peers to read on her personal Facebook page.
Now, some of you might say that it is her personal page. Sure it is, it is just archived onto Google’s search engine for the world to read. Sure, the publicist is entitled to her hateful opinion - but she is going to have business lost because of it. Peers will soon catch on to her hateful rants and stop referring her out to overload business.
I can’t stress enough that nothing you write is personal anymore. Friends can quickly become enemies and take screen shots of your “private” social media accounts for all the world to see- including your clients! Don’t ever write anything on your personal pages that you wouldn’t want to proudly read- out-loud- in front of a client or potential client.
As a publicist, I want you to know that you no longer have a personal life. Your clients’ lives are your obligation- both personally and professionally- when it comes to branding and visibility. Voicing your own opinions online (even via a personal account) will harm your own reputation- right or wrong. This is the culture we live in, and as a publicist you are in the public eye.......
Keep it professional and keep those negative or opinionated posts off of social media!
Velma Trayham
No comments:
Post a Comment