Visual Press Releases Are In.

 The way the world “does content” is changing daily.  Content will always be king, but how the content is presented is evolving. The new thing is the visual press releases. Thanks to social media, an average reader switches to a new trending topic every three minutes.  Most press releases are 300-400 words, which means about 5 minutes of reading time is required. If you aren’t writing a press release for a journalist, you need to consider visual press releases.

Now, there are two types of press release. The type that is pitched to journalists for actual media pickup and then the type that is sent off into social media land for public “buzz” pickup. Each type of press release serves a different purpose and a different audience.

With the public press release, you need visualization to overcome the three minute rule.  Images are  handy when you share your press release on social media – they’ll automatically generate an image preview, which, as you saw from the stats above, increases the likelihood of engagement. Make sure you own the images before you use them to avoid legal issues and public outrage- yes, this can happen.

Videos need to be used and they need to be under 15 seconds. This does not mean put a voiceover ontop of a stock photo. Instead, really use a company spokesperson in a fun and exciting way. Finally, create fun and clear infographics. You should have these easily downloadable on your website, too.  Infographics are cheap to develop and can really take your public press release viral.

My point on today’s blog is to go visual. Be bold, be loud, be press and public ready with all of your messages.

Until next time,

Coco the CEO