Media Management vs. Public Relations

 There is and isn’t a difference between the subjects of media management and public relations (PR). First, you have to understand that PR as a field encompasses a group activities surrounding marketing, media relations, media management, branding and communication efforts. Media management, however, is a specific function with the real of PR.

Media management has nothing to do with the media (as in TV, radio, print) as one may thing. When someone develops writing materials for a client, this is called collateral. However, when someone publishes onto a social media website, has a bunch of clippings, or any type of print / video/ audio streaming or collateral – most industry insiders consider these items to be media, thus media management.

Unlike media relations (which involves working with the actual members of the press or their associated outlets), media management is controlling or responding to how photo, audio or video collateral is perceived by both the public and the media.  Take actor James Franco’s Instagram account as an example. Franco has often had the media cover, well, his actual media. His selfies are part of his brand, thus is public relations rep. has to keep a close eye on – and manage- his media!

I hope I was able to at least define what media management is and the role it plays within the PR realm for you tonight. If you have questions, please ask.

Until tomorrow,

Coco the CEO