For tonight’s blog, I want to offer my readers 3 tips on
brand recovery. Even if you are a PR agency, these tips come in handy and can
be applied across many industries. Let’s begin!
The first brand-fixer is to check the brand itself every
morning. By using search engine results pages (SERP) and using Google
Autocomplete., you can stay ahead of any negative stories (yours or your
clients) and you can take a proactive approach of protecting your reputation.
The next brand-fixer is to adjust your social media response
plan based on research, not emotion. Have analytics in place to help make an
informed decision on your behalf or that of your client. Sometimes what feels
right, isn’t right. Sometimes you want to should back in anger, this doesn’t
work. You need to remove the emotional part of the situation and look at
statistics. Look at surges in traffic from websites like Reddit, where users
can deliver anonymous content which can indicate a potential crisis developing.
It is a great way to offset what may
happen in the future using today’s fastest growing medium, social media.
Finally, the last brand-fixer is transparency. Don’t keep
clients in the dark about situations. Transparency
here means telling the customer what happened so they understand the issue;
don't make up excuses or not respond. This will only irritate the client and
make the situation worse.
Until next time,
Coco the CEO
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