Publicists love to toot their own horns. Well, that’s why
they are publicists, right?! The problem with this is social media shouldn’t be
about promotion, but more about engagement. Since most newbie PR pros are not
navigating social media properly, I wanted to use today’s blog to clarify how
to really rule in social media from a PR perspective.
First, use Vine to make a 6 second video for any news announcements.
Not sure what Vine is? You’re further behind than first thought and should
click here to learn more. https://vine.co/
Next, use all other social media accounts to write a brief announcement
that should cater to how people will benefit from it- not why they will care.
For example, if you are releasing a new flavor of ice-cream- don’t announce it
as your company releasing a new flavor. Instead, write “Chocolate lovers
united! Velma’s Ice-cream adds Chocolate Devil flav. Option. Limited time only.” In fact, if you find yourself writing more
about you and your clients versus how the audience will benefit from the alert
or release, it may be best to take a PR writing or social media writing course.
Finally, engage with those who care. Go through your
followers and do random giveaways for products or promotions. This is the best
and most low-cost way to ensure people are engaged with your brand using the
element of surprise. Plus, when your brand is mentioned- you need to respond
and respond quickly.
I hope these brief pointers have been helpful. Don’t forget to engage with me on Twitter
here: https://twitter.com/cocotheceo
Coco the CEO
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