PR and the Newsletter

To newsletter or not, that is the question! I had this question come across my blog this past weekend. Someone asked if a newsletter truly is needed or is the effort a waste of time. Well, it depends on who  you are sending it to.

Content is king. There is no contesting this. Regardless if you are a PR agency, a writer or an engineer- content is needed to make your brand pop. Content, however, when used wrong will not furnish any results. Buying a list of contacts will not result in much ROI and you may be breaking the law. The CANSPAM law prevents, in some cases, marketing to lists that didn’t actually subscribe to your newsletter updates.

My best advice is that newsletters are worth the effort, but only if your newsletter is being sent to people who actually want it and will read it- especially members of the media. After you cross the recipient hurdle, then it is time to worry about design and message.

Happy newslettering,

Coco the CEO