I’m using this post to share this information with you because it works. Businesses with celebrity clients normally aren’t connected. They often have to earn the business of their famous clients and here is how you go about this;
1. Sell yourself to their friends. Approaching a celebrity without a friendly reference isn’t going to work. However, if you sell your services to their agent, lawyer, best friend, etc.- you have a built in referral and a better chance of actually working with him or her.
2. Guess who picks up the phone at five and six in the morning? Agents. Hollywood movie sets usually start their days at four in the morning. This means agents are usually in their offices right at the crack of dawn. And, the best part, their assistants aren’t there to answer the phones. Most agents will still pick up the phone, hoping not to miss business, and take the call if you ring early enough. And, as noted in step one, this is the perfect way for you to pitch the agent and not the celebrity first.
3. If you’re turned down, send a second thank you and with a gift. Don’t be bitter about this action. Use it as an opportunity to reintroduce yourself and show the client what they are missing. Most people who say “no” to a product or service expect to never hear from the sales or pitch person again. When they still receive a thank you and a gift- it makes an impression. Flag yourself to follow up again with the prospect on the next major holiday. Your chances of gaining a “yes” will have improved by 38%!
You don’t ever want to be pushy, cocky or fan-like when pitching a celebrity or anyone around a celebrity. Be yourself. Be authentic. Focus on your products and services.
Coco the CEO
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