Google Hummingbird – Are You In?

As a business owner how aware are you of Google’s new Hummingbird feature? You should be very aware of it as it can be harming your company right now. Launched in October of 2013, the feature is changing the way people utilize SEO content. Not sure what SEO content is? Stop reading now and head to your nearest University for a class on social media and web marketing basics.

Hummingbird is going to change how marketers and PR people utilize SEO content. While we relied heavily on SEO content the past five years, people are using their voice control apps via their smart phones to search specific phrases. These phrases aren’t key word orientated and neither is the navigation device on the smart phone’s voice control app. However, Hummingbird acts as the bridge between what a person is asking the voice control app and what results arrive on Google’s search engine. Thus, if you are relying on SEO content to market to someone who primarily uses Siri to find dinner, business tools, or anything else- you’re soon to be dead in the water!

One marketing consultant with B2B Magazine recently said, “People may type things like 'buy yoga mat Buckhead' in Google on a browser, but would say a command verbally such as, 'What's the closest place to buy a yoga mat to my home?'" Leefe said. "A traditional search engine might focus on finding matches for keywords, such as finding a page that says 'buy' and 'yoga mat,' for example. Instead, Hummingbird helps Google understand the meaning behind those words to deliver better search results.”

If you’re not on point with Hummingbird then it is time to get in the game. I can help you with this portion of your company’s social media and web services efforts. Just click any of my contact links and let’s get started working on your company’s growth today!

Coco the CEO