Your Branded Event

As a marketing and publicity professional, I am often creating and executing events. There are a lot of do’s and don’ts when it comes to event planning. The stress is incredible, but it is worth the payoff when all goes smoothly.

If you want to create a memorable branding event, follow these suggestions;

First, do what Victoria’s Secret CEO does. “Gone are the days of simply throwing a logo on everything in sight and calling it "marketing" -- today's ad-savvy audience has a no tolerance for illogical product placement or blasé billboards. “ I couldn’t agree with this quote more. While a logo is important, you need to be smart about how you place it-especially at events.

Hire the right event superstar. One issue I notice with a lot of people hosting an event is celebrity endorsement deals. If you’re going to hire someone in the public eye to MC your event, make sure their brand lines up with yours. While Brad Pitt might be the hottest star in your eyes, if you own a Vegan restaurant and he isn’t a Vegan- his presence at your event is basically meaningless to your brand.

Offer social media exclusives. This doesn’t have to be a discount to attend your event. However, you want to have your following trend your event. Using creative branding opportunities to promote the event in the development, functionality, and post stages is a great way to grow your social media following, pick up extra press, and review statistics as to how relevant your marketing events are compared to ROI.

Of course, these tips are just the tip of the event marketing iceberg. I’m available to help you design and/or market your next event. Please click one of the links to the right to connect with me.

Coco the CEO