Is Your Website Concept Boring?

One of my business ventures is website design. I have clients who have concepts at the start of each relationship as to how their websites should look. Often, these clients are relying upon someone else’s branded design to define their own message. This is a huge no-no. I never understood why a client would want to look like their competition! 1) It shows you’re into stealing (sorry, borrowing) creative concepts and 2) It doesn’t define your own brand.

Another challenge are the clients who don’t understand that what may look nice doesn’t equate to actually being functional. A key element of this is Responsive web design (RWD), a common strategy being used today to accommodate the multiple ways a website may be accessed. It is an experienced based design that looks good on any mobile, desktop or other device.

I recently read “You need a content management system (CMS) to simplify the task of managing a website. In the old days, website content was managed by creating an HTML file on your computer and uploading it to a web server, where it was accessible to the world. The problem was that sites started to get very large, with thousands of pages. When you wanted to update something minor like the copyright date in the footer, you needed to update every file on the site. Enter the CMS.” I agree. CMS is important to every single website out there. You need to have a website that both looks great and feeds into search engines properly. There are plenty of CMS options available, some free and some not. Either way, if you don’t have one- you’re in trouble.

Boring website concepts are often the highest ranked domains on Google and alike search engines. So, ask yourself today do you want to look like your competitor or do you want to blow them away?

Coco the CEO