Why Your Brand Is Failing.

Everyone has something amazing to offer. However, many times the media doesn’t recognize it. Why? Well, most of the time personal branding efforts need to be amplified. I’m going to share some ways you can do improve your brand’s viability right now.

#1. Figure out what you REALLY have to offer. Let’s say you’re selling your brand as an exterminator. You have great customer reviews, won several awards, and you’re good looking to boot. The media would have a choice to cover you- right? Wrong. Stop reading right now and Google the term “exterminator with charisma.” You’re going to get a lot of results. Next, Google “expert exterminator” and you get even more results. Finally, Google “Tom Martin Orange County Exterminator.”

You see, Mr. Martin has received press and his an expert in his field. But he isn’t the only expert in his field to receive press and not on the national radar to receive a first page Google listing when it comes to a generic key word search. You have to figure out what you have to offer and then how you do it differently when compared to anyone else in your field.

#2. Identify your weaknesses. Yes, you have them. You can’t address something you’re unwilling to face so make sure you get it out of the way before promoting yourself as a brand.

Want more personalized info? Contact me and set up a business consultation today.

Coco the CEO