Ways to find more work.

If you’re like me, you are constantly working on various projects that overlap in responsibilities and industries. Recently, however, I discovered a way to help marketing professionals gain more work. What’s the secret? New ideas.

Corporate companies and entertainment brands love different ideas. Instead of copying off of the industry standards, they want their brand collateral and copy content to standout and be different. Many decision makers aren’t hiring experienced marketing professionals in today’s culture. Instead, they are hiring the people who propose different and new ideas.

The entire purpose of marketing is to grow profits based on an attention getting message (in any media format). While looking like your competition might help solidify your brand for a short period of time, it will not lead to long-term client relationships. You want to deliver results, not just look good. If you’re up for a marketing job, or just seeking new clients, be bold. You can gain far more work by speaking the truth to a potential client about why they are similar to their competitors- sometimes even more expensive. Next, focus in on how hiring you brings a different way of thinking to the table.

You shouldn’t be afraid to say “no,” either. Don’t accept jobs or contracts for the sole purpose of making a profit. If the client’s brand is not sellable, you will have a hard time pleasing the client and you might miss another great opportunity.

Remember, seeking out marketing work and contracts can be challenging at times. With any business, you should always present new and different ideas and carefully select who it is you work with and what it is you work on.

Coco the CEO