I wanted to give you a mid-week tip to help you get your clients' website ranked better. We can spend so much time working on content development and media pushes, that we often forget to advise our clients on simple SEO and website ranking tactics.
Here are my top 3 ways to help get your clients noticed on Google!
1. Research key words that your clients' competitors are using. You want to let their clients know there is an alternative choice. It is a marketing 101 tactic- go to where the business is. So, don't bank on words you or your clients feel are important, instead- use what works!
2. Make sure you are using these words not just in content development, but as meta-tags within your websites and social media postings (such as blogs). If you're not adding in meta-tags, you're content development is lacking!
3. Don't use high-resolution images for your website. Google actually penalizes users for doing this and will drop the ranking of your website as a result. Make sure your design falls within Google's guidelines- otherwise you are left with a pretty website that no one can find!
Until tomorrow,
Velma Trayham
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