You are a brand. Period. You may buy a franchise, a program, or start from the ground up. Either way, your business is a brand and it has to be personal or it will fail. The saying, “it’s not business, it’s personal” is complete and utter crap. Get this out of your head. Business is how we support our families. It’s why we sacrifice time so our kids and elderly parents can have better lives. We do everything to build a business, which is why our financial and time investments become personal.
This personal approach has to extend from our own selves to our clients. Don’t buy a program and slap your logo on it. Don't call yourself a publicist without investing in your own brand. While the program may sell, people may not become connected to you. They won’t seek out further products and services. People need to feel like they know the person who they are buying from. They also want their consumer experience to be personal!
My business advice to you today is to take a look at your products. Ask yourself what about them gives consumers a personal experience? Is your weight loss program offering your personal story or is it just a glorified set of instructions and recipes? Are you connecting with people on social media? Is your website showcasing relateable content or is it just a bought template with no personal touch?
No one likes to be treated like a number. Are you committing this sin with your demographic?
Until tomorrow,
Velma Trayham of ThinkZILLA
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