If you need to call attention to yourself, or your company, there are some tips I'd like to share with you. First, you need to be your own brand. Don't let an interview, introduction, or any other opportunity go by without telling someone who you are, how you can help, and what your tag line is.
Next, your tag line should be a phrase that explains what you do and why you're better! For example, Burger Kind's is "Home of the Whopper". They sell Whoppers. They are the only company that sells Whoppers. Period.
Finally, don't stop selling - it's not shameless to plug yourself, as long as you do it honorably. If you meet a radio show host, talk yourself up but do so in a way that he or she would see how having you would benefit the audience- not yourself. Remember, you have to solve a problem for someone in order to present media value. Often, this problem solving comes in the way of providing expertise or industry insight.
Until tomorrow,
Velma Trayham of ThinkZILLA
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