Pitch Using Twitter

Most people don't understand the power of Twitter. Well, here is a secret- most of the big production television shows request pitches directly to the affiliated producer or reporter using Twitter media. Never heard of it? Well, check out this example; http://www.usatoday.com/reporters/

Now, here's how to pitch via Twitter when you find the right person;

1. Make sure your Twitter profile is complete and professional. Photos of you drinking with clients or partying with other publicists isn’t professional and should be kept to your own private accounts, not your company account.
2. Make sure that your Twitter feed is active with industry news and valuable information for your sector. Remember, members are the press are professional BS trackers. They will call you on not knowing your stuff or being too self-promotive.
3. Follow up with a phone call. If the press agent hasn’t responded to your Tweet pitch, make sure you plan a 3 day follow up via a phone call. If they still don’t respond, don’t bug him or her. Try again later and with a different angle.

Until tomorrow,

Velma Trayham