Pepsi has Coke. Or, as they see it, Coke has Pepsi. McDonald’s has Burger King. Or, as they see it, Burger King has McDonald’s. Regardless of what you do for a living, there is a competitor. The closer you get to inching over into their profit margin, the more your competition will start to view themselves as a falling star. So, what exactly is a falling star?
Technically speaking, a falling star is defined as follows; A meteor or “shooting star” is the passage of a meteoroid or micrometeoroid into the Earth’s atmosphere, incandescent from air friction and shedding glowing material in its wake sufficiently to create a visible streak of light.
Notice the phrases “air friction” and “shedding glowing material”. When your competition stops competing and starts sabotaging (yes, it does happen) or is consumed by jealousy they become falling stars. They hit friction and they shed their glow doing so. As a business owner, you will come across several falling stars. You are warned. It will happen.
The best advice I can give you is to stay in your lane. These are not the types of falling stars that you want to notice. Ignore them. Ignore the friction. Do not look at the shedding glowing material. Don’t buy into jealousy. Instead, continue to glow as brightly as you can so you too do not fall.
We all need healthy competition in life and in business. It is what helps us grow and drives us to be better than we were yesterday. But when our competition turns into a falling star, know that their friction and temporary glow is contagious and can also drag you back down to Earth while harming your business.
Stay positive. Stay focused. Stay bright!
Velma Trayham, ThinkZILLA
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