You want your social media accounts to show off who you are, your clients, your events, your dogs, kids... the list goes on and on. While having an engaging social media account may be great for your current clients- it could help you lose future clients. You have to toggle between being yourself and being professional. This is hard to do in today's 24/7 media culture but I have some tips- listed below;
(below- Actor James Franco's selfie)
#1. Don’t overshare. Oversharing photos of yourself, your pets and/or your kids is called annoying. Think of yourself walking down the street and someone stopping you every two seconds with a photo from their wallet to share with you. Annoying! Don’t be this person, especially if you run a company!
#2. Don’t buy “likes”, YouTube views or Twitter followers. We all can tell when “ana zhoisf sdjkdfhss” is a fake profile and you look silly with 10,000 fake followers reading your uninteresting posts. Value who you follow and appreciate those who REALLY follow you!
#3. Have actual conversations. OMG! Yes, don’t send important information via a text or a social media post. That’s classless- especially if it is a welfare check on someone’s emotional or physical health. Be personal,
you will intrigue more people to follow you on social media when you show you truly care about others.
Until tomorrow,
Velma Trayham of ThinkZILLA
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