Do you know how to NOT waste time? Really think about your answer first. In a culture of social media “pings” and feeling like everything has to be done NOW …. more of us actually waste time versus being productive.
The Eisenhower Box method has been tested again and again. It is the best method to use when preventing time from being wasted while boosting productivity. So, what is the Eisenhower Box method?
Basically, this method states one should separate actions based on four possibilities. The possibilities are:
Urgent and important (tasks you will do immediately).
Important, but not urgent (tasks you will schedule to do later).
Urgent, but not important (tasks you will delegate to someone else).
Neither urgent nor important (tasks that you will eliminate).
If you look at every single item that comes across your desk, iPhone, tablet, etc. and apply one of these four possibilities to it – you will not waste time. The Eisenhower Box method is all about assessing and addressing by making an immediate decision on every potential and actionable item.
For today, start apply this method and notice how much you get done and how quickly it gets done. I promise you the productivity in your life will go up and you still will have more time left at the end of the day.
Until tomorrow,
Velma Trayham
Showing posts with label go dj awards. Show all posts
Showing posts with label go dj awards. Show all posts
Thursday, July 9, 2015
Wednesday, May 27, 2015
You Are Worth More Than You Think!
I wish people regarded themselves in a better light sometimes. I’m in line at the grocery store recently and a man was speaking with what sounded like his boss on the phone. “OK, I understand if you want to give him the project.” He hung up and looked dejected. Why didn’t he fight harder?
The same thing happened to another woman I know. She has a great business but she fails to go after the “whale” contracts, sticking with small referral business. Why? When I asked her, she said she didn’t have a big corporate office. As a result, and before trying, she assumed the company wouldn’t want to hire a small fish….
We all have value. Assuming a big whale contract would want a big corporate office to contract with is wrong. Not fighting for the project you want is wrong. Many large companies want independent thinkers, not corporations, to contract with. Assuming you can’t or won’t get a contract, or lying down when someone says ‘no’, are bad habits that should be broken.
It’s very important to know your value and to know when to fight and when to say ‘no’. If you don’t understand the importance of these three elements, I highly encourage you to connect with me on Twitter to continue the conversation.
In the meantime, think about your value. What makes you and your service unique?
Until tomorrow,
Velma Trayham
The same thing happened to another woman I know. She has a great business but she fails to go after the “whale” contracts, sticking with small referral business. Why? When I asked her, she said she didn’t have a big corporate office. As a result, and before trying, she assumed the company wouldn’t want to hire a small fish….
We all have value. Assuming a big whale contract would want a big corporate office to contract with is wrong. Not fighting for the project you want is wrong. Many large companies want independent thinkers, not corporations, to contract with. Assuming you can’t or won’t get a contract, or lying down when someone says ‘no’, are bad habits that should be broken.
It’s very important to know your value and to know when to fight and when to say ‘no’. If you don’t understand the importance of these three elements, I highly encourage you to connect with me on Twitter to continue the conversation.
In the meantime, think about your value. What makes you and your service unique?
Until tomorrow,
Velma Trayham
Thursday, May 21, 2015
Promoting Growth, Not Kindness.....
There are two types of clients that any and all business owners have to deal with. Those who pay you to do your job, council when needed, and help promote growth. Then there are those clients who pay you, never challenge what isn’t working, and sit and listen to them blab on about how great they are or how things don’t change….. yada, yada, yada!
The challenge in being kind lies with the second type of client. It is not your job to be kind to clients, although there is a way of saying certain things, but rather it is your responsibility to be honest and deliver the raw truth so you can promote growth.
You’re providing a service to help your clients, not to befriend them. Clients can become very upset when you do this. They may even drop you for a while. Don’t give in and be kind. Instead, restate what you said. Mean what you say and say what you mean. Many publicity people worry about being kind and shy away from what will actually work. In the end, the client doesn’t see results and will end up being mad at you anyway. So, do your job and don’t sway from your objectives in exchange for being nice or being popular.
You want to work with clients who are ready and willing to hear the truth and to do whatever it takes to improve their visibility. You don’t want to work with clients who expect you to be the ‘yes’ man or women. This said, below are my tips for delivering ‘”unkind” advice.
1. Don’t be sorry… be about shine. Don’t ever apologize to a client if you have nothing to apologize for. They may want to hear ‘sorry’ but this isn’t something they are entitled to hear. Remember this.
2. Back up your words with facts and data. It’s hard for clients to blow off your points if you can back them up.
3. Have an exit strategy. If you know a client isn’t willing to change, figure out how you are going to exit the relationship within the contract’s terms.
Until tomorrow,
Velma Trayham
The challenge in being kind lies with the second type of client. It is not your job to be kind to clients, although there is a way of saying certain things, but rather it is your responsibility to be honest and deliver the raw truth so you can promote growth.
You’re providing a service to help your clients, not to befriend them. Clients can become very upset when you do this. They may even drop you for a while. Don’t give in and be kind. Instead, restate what you said. Mean what you say and say what you mean. Many publicity people worry about being kind and shy away from what will actually work. In the end, the client doesn’t see results and will end up being mad at you anyway. So, do your job and don’t sway from your objectives in exchange for being nice or being popular.
You want to work with clients who are ready and willing to hear the truth and to do whatever it takes to improve their visibility. You don’t want to work with clients who expect you to be the ‘yes’ man or women. This said, below are my tips for delivering ‘”unkind” advice.
1. Don’t be sorry… be about shine. Don’t ever apologize to a client if you have nothing to apologize for. They may want to hear ‘sorry’ but this isn’t something they are entitled to hear. Remember this.
2. Back up your words with facts and data. It’s hard for clients to blow off your points if you can back them up.
3. Have an exit strategy. If you know a client isn’t willing to change, figure out how you are going to exit the relationship within the contract’s terms.
Until tomorrow,
Velma Trayham
Wednesday, April 22, 2015
Competition- Why Falling Stars Matter
Pepsi has Coke. Or, as they see it, Coke has Pepsi. McDonald’s has Burger King. Or, as they see it, Burger King has McDonald’s. Regardless of what you do for a living, there is a competitor. The closer you get to inching over into their profit margin, the more your competition will start to view themselves as a falling star. So, what exactly is a falling star?
Technically speaking, a falling star is defined as follows; A meteor or “shooting star” is the passage of a meteoroid or micrometeoroid into the Earth’s atmosphere, incandescent from air friction and shedding glowing material in its wake sufficiently to create a visible streak of light.
Notice the phrases “air friction” and “shedding glowing material”. When your competition stops competing and starts sabotaging (yes, it does happen) or is consumed by jealousy they become falling stars. They hit friction and they shed their glow doing so. As a business owner, you will come across several falling stars. You are warned. It will happen.
The best advice I can give you is to stay in your lane. These are not the types of falling stars that you want to notice. Ignore them. Ignore the friction. Do not look at the shedding glowing material. Don’t buy into jealousy. Instead, continue to glow as brightly as you can so you too do not fall.
We all need healthy competition in life and in business. It is what helps us grow and drives us to be better than we were yesterday. But when our competition turns into a falling star, know that their friction and temporary glow is contagious and can also drag you back down to Earth while harming your business.
Stay positive. Stay focused. Stay bright!
Velma Trayham, ThinkZILLA
Thursday, July 24, 2014
The 2014 Go DJ Awards In Houston Broke Entertainment Records!
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