There are certain traits business owners tend to have in
common. However, there are two traits successful business owners always
(throughout history) share. What are they?
1.
They don’t expect to have a perfect product / service out the gate. They launch
and then the adapt or back into a business plan based on concept to sales.
2.
Sustaining war. Yes, people who are able to
sustain a clear vision of what they want to do, what their brand represents,
and who can stay the course when everything else has gone wrong and everyone
has abandoned them (and they will) come out on the rainbow’s side.
So, if you want to almost guaranteed success you will need
to know your first attempt at selling a product or a service may indeed sell-
but it will not be perfect and sooner or later you will have to adjust some
things to grow. Second, you are going to have to beat the heat. The battle will come and you will be
pressured to give up and to go to work for someone else almost daily – especially
when a breakthrough is near. If you don’t give up, you will thrive.
Until tomorrow,
Coco the CEO
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