Public relations has its place and purpose. It plays a vital
role in the development, management and expansion of any brand, business or
person. However, public relations isn’t
a sure thing. In fact, the field alone is laced with changing editors, breaking
news, media value concerns, etc. And
since not every press release will pick up print or media aspects, you will need something to
help complement your efforts for exposure.
This is where marketing and straight branding come in, and
these are practiced arts that require meeting specific industry standards. Not
sure of the standards? Then you have a bigger problem. I can help!
Marketing requires A/B split tests, social media placements
and strategies – sometimes even ad buys. Branding requires event invites,
hosting press conferences, photography, psychology of color aspects and much
more. Luckily, I have experience within
the publicity, marketing and branding fields.
If there is one thing I want my readers to get out of this
blog post is to understand it is a big world out there. If you are only
thinking about obtaining pr services, know you are only fighting with 1/3rd
of the sword. You need a layered effect with lots of time to make a big impact.
Look at most entertainers. Many of them work for years before getting long-term
success.
Until tomorrow,
Coco the CEO
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