Thursday, May 29, 2014

Publicity Shouldn’t Be Your Only Bet

Public relations has its place and purpose. It plays a vital role in the development, management and expansion of any brand, business or person.  However, public relations isn’t a sure thing. In fact, the field alone is laced with changing editors, breaking news, media value concerns, etc.  And since not every press release will pick up print  or media aspects, you will need something to help complement your efforts for exposure. 

This is where marketing and straight branding come in, and these are practiced arts that require meeting specific industry standards. Not sure of the standards? Then you have a bigger problem. I can help! 

Marketing requires A/B split tests, social media placements and strategies – sometimes even ad buys. Branding requires event invites, hosting press conferences, photography, psychology of color aspects and much more.  Luckily, I have experience within the publicity, marketing and branding fields. 

If there is one thing I want my readers to get out of this blog post is to understand it is a big world out there. If you are only thinking about obtaining pr services, know you are only fighting with 1/3rd of the sword. You need a layered effect with lots of time to make a big impact. Look at most entertainers. Many of them work for years before getting long-term success. 


Until tomorrow, 

Coco the CEO 

No comments:

Post a Comment

Search This Blog