People tend to go gift card crazy when it comes to any
birthday or corporate gift idea. Gift cards are alright but they are not the
best way to reward or thank employees. In fact, studies show employees really
like to be patted on the back and a bonus is always nice, too.
So, if you are thinking about getting a gift or a reward for
an employee, skip the gift card option. Instead, you want to print up a letter
of appreciation. Yes, a freebie act will be embraced by employees more then a
gift card. If you want to give money, pay a bonus check versus a gift card. It
is more personal and really solidifies how much you care or appreciate that
employee.
Think about if you are on the receiving end. Would you want
to receive an impersonal gift card to a place you may not like? Or is it better
to get a letter of appreciation with a check for cash?
Until Monday,
Coco the CEO
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