Here’s the thing, you have to sell yourself. Regardless of
what it is for (contracts, a job, new accounts, promoting a nightclub), you
need to convince people to buy products and service pitched by yourself. It can
be nerve wracking, right? Well, it doesn’t have to be. I have developed a few ways to ensure sales
without becoming nervous during a pitch.
First, never think of a sale as a sale. Instead, think of
yourself as a problem solver. You are presenting someone with the opportunity
to fulfill a need or rectify a problem. You are a hero, act like one!
Next, listen. People are so busy selling stuff that they
forget to listen. The biggest and easiest way to gain a sale is to listen to
the client and then explain, using their words, how you can help. Don’t be
pushy and don’t do the majority of the talking. If your client isn’t a talker
then ask questions. The more they hear themselves talking to you, the more they
envision working with you.
Finally, be honest. Don’t tell people what they want to
hear. People know this is a trick and they are weary of people who say things
that don’t seem valid. So, be upfront and honest. This goes a
looooonnnnnnnggggg way.
Coco the CEO
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