PR people now have to write for several different audiences, including the public who search Google. But, do you know how to write for Google. Just because you write something for the public and paste it to your blog- or other medium- doesn't mean Google will register it and make it searchable for others to find.
This mean you may have to write a piece three or four different ways to cater to traditional, new media, and Google audiences. This is the main reason I want to focus today's blog on how to write for Google so your content (or that of your clients) is searchable and visible!
First, develop compelling content. Your content should be relatable to your audience and tell a dynamic story that cannot be found elsewhere. Google likes storytelling! Don't advertise yourself or write about how great your clients are. Advertising content is considered commercial content and Google will kick it out so that you buy an ad.
You also need to be aware of content structure. Google loves images, and it likes embedded links, too. Make sure you ALT tag your images with title links or key words directly related to the content.
Finally, spend some time thinking about which keywords will give your website and pages better exposure. Test them by typing them directly into Google and see what comes up. Be organic, not over zealous, with your keyword placement and selection.
Need help? You may want to consider co-contracting with ThinkZILLA. I can help you write content that will rank highly on Google!
Until next time,
Velma Trayham
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