Here's the thing, you shouldn't mix business with pleasure. In the publicity world, this can be very hard to do. You have to create relationships with people but you have to keep it professional. Does this mean you don't go out for drinks after an event with your co-managers from different marketing and event teams? No. Does this mean you get black-out drunk, make-out with the cute AR from a competing agency, and tell your client what's up via YouTube? Heck, no!
Publicity people can turn on you. I don't care how loyal you think they are. Making friends with other industry insiders isn't advised unless you know that person for at least five years! The same goes for any other industry peers. You need to maintain your professional edge all of the time with everyone, even when out in social situations.
I recently ran into a junior AR who was mortified when her drunken client rant from an industry night went on YouTube and then was sent directly to her client account. "But the video was on my personal FB page," was her explanation to me. Really? And she didn't think the guy from the competing company - the one who wants her client account- wouldn't swipe it off her personal page and pull this trick? Remember, not everyone is PRSA certified!
Always be friendly but professional when working- even at social "after work" events!
Until Monday (yes, there isn't a blog tomorrow- Happy Halloween),
Velma Trayham
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