The Dr. Oz Disaster

Here's a terrible media morning... you wake up as Dr. Oz's publicist - insert punchline here. In case you don't know what I'm referencing, Dr. Oz took to Twitter stating he was doing an open Q&A session and would respond to his favorite questions. Seems like harmless branding, right?

Well, Dr. Oz set up the hashtag #DrOzsInBox so everyone was able to see the questions being asked. He didn't get to vet the questions through DM. And then this happened;

If you have a celebrity client, or any client, in the midst of a recent scandal- a live Q&A with a public hashtag probably isn't the best idea! It's kinda PR 101!  So, as we head into the weekend, spend some time thinking about how much control you have over your clients' social media accounts. It may be time for a conversation about branding backfire.

Until Monday,

Velma Trayham