I love when I see all bells and whistles on a competitor's presentation. It helps me a lot! While anyone can hire a cheap graphic designer off of ODesk.com, not to many know about the psychology behind design and marketing. This, my friends, is very important when pitching potential clients.
A beautiful design doesn't mean anything in business. Sure, it is nice to have but decisions are made on cost vs. experience vs. if a client feels comfortable (or not) working with you. When competing companies only invest in a design that looks good, it leaves an opening for me to follow the presentation with "what are they missing" when talking to the client.
If you are pitching clients based on visuals only, know that you are making a major mistake! First, you have to make sure you have the right visuals- not just ones that you like. You have to align your thinking and presentations with the temperature of your potential client's current look and feel. Next, you have to use the AMA's set of psychologically invoking marketing concepts. Then you have to follow this with real references, solid numbers, milestones and guarantee, and a work plan. This is the part where many PR professionals fail - the numbers and the data.
This said, as we head into a week of Thanksliving, check your pitches and your presentations. Give thanks for the business you earned in the past and think about how you can polish up your presentations in the future!
Until tomorrow,
Velma Trayham of ThinkZILLA
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