I know this is a touchy subject. I was so hurt- on many levels- after watching the events in Ferguson unfold last night via CNN. The way the media, people, and police handled (or lack thereof) each milestone was crass. From a PR perspective, last night was a disaster!
So, what could have been done? Well, it depends on who one would be representing in the case of last night's events. From the police standpoint, their Public Communications Officer should have pushed a Standards Guide and contact guide via social media hours before any announcement was made. Business owners should have been provided with a separate line to report looting and security incidents to. Police officers should have been assigned to protect businesses too.
Michael Brown's family should have had a publicist to help their attorney enforce statements so the 4.5 minutes of silence could have- and should have- taken place. The attorney, while he did a good job, needed to have more of a PR voice with the media to push his initiative.
CNN- oh boy. CNN knew better and should have practiced more responsible journalism, not just covering crime. They took the concept of "if it bleeds - it leads" to a whole new level last night and in the name of ratings- not justice.
I could go on and on and on.... but I won't. We as a country need to practice how we deliver our messages and beliefs to one another in a more constructive manner. Remember, it isn't what you say as much as how you say it. What happened last night speaks volumes but I'm not sure if the message was actually heard.
Until tomorrow,
Velma Trayham
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