I was recently asked about public relations and co-chairing. Basically, this is when two PR companies share a vested interest or a client account with two different purposes. I am neither for or against co-chairing. It happens often and the relationship aspect of working with other PR professionals can be beneficial.
So, what are the negative components? Well, client stealing. There I said... what every public relations pro. fears the most. Well, here's the thing.... client stealing happens. You shouldn't worry about client stealing because you should be working with your clients and providing results good enough that they will not and can not be stolen away. Those who worry about client stealing are the ones who know they don't have what it takes to fulfill the contract.
Co-chairing is beneficial to all involved. I can learn from the other public relations firm and they can learn from me. Most importantly, however, is the double benefit our shared client receives- which is something to think about this Thursday evening.
Until next time,
Velma Trayham
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