It happens to the best of us, we see something online that is funny (but not PC) and then we share it. No biggie, right? It's your personal account and you are entitled to your opinion. Well, I'm here to tell you that yes, you are entitled to your opinion. However, your opinion can get you into trouble and it can cause you to lose clients!
I've taken selfies before that I later had to go an delete because, while they were harmless, it isn't good branding business. I tell all my corporate clientele to watch their personal social media accounts, even if they are private. It takes a second to snap a screen shot of something and friends today may not be friends tomorrow. So, instead of sharing or writing that questionable content, refrain from reposting!
I think this small piece of advice is the best advice I can offer. Who we are in today's culture is a direct reflection of our personal social media accounts. Case in point, check out this article on celebrity fails via social media. While the posts didn't damage their brands, think about how these brands could have been squashed if the same posts went out from a corporate CEO's account. http://www.foxnews.com/entertainment/2012/12/12/10-worst-social-media-screw-ups-2012/
Remember, if you wouldn't want your mom, the front page news, or your clients to see the post or the share, refrain from putting it on either your professional or personal social media accounts!
Until tomorrow,
Coco the CEO
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